17 September 2026

DraftKings is solidifying its market lead as U.S. online gambling continues its shift towards mobile-first users. Figures from digital analytics firm SEMrush show that 71.62% of DraftKings.com visitors in August 2026 arrived via mobile, compared to just 28.38% via desktop. This mobile-leaning trend proved global too, with 69.46% of worldwide DraftKings visitors arriving from mobile in the same month.

This trend came as DraftKings cemented its position as the second most visited sports betting site in the United States, according to SEMrush, with 13.89 million monthly visits from the U.S. in August. This came just as the firm reported a 14.5% year-over-year increase in Sports Consumer Volume to $13.14 billion in Q2 2026, due in part to an expanded mobile betting footprint now covering 27 U.S. states, Washington, D.C. and Puerto Rico.

The total U.S. market continues to grow, though not uniformly. Sports betting handles in New York – the largest U.S. market – totaled $1.73 billion in August 2026, a 15.3% year-over-year decline. Within the state, DraftKings led all operators with $614.0 million in bets in August, a 6% increase over the prior year period.

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This success coincides with DraftKings' increasing concentration of the U.S. online gambling market. Industry coverage in 2026 described FanDuel and DraftKings as duopoly leaders with 72.9% combined market share. The company also launched a nationwide Sports and Casino Super App in 2026, consolidating its core Sportsbook, Casino, and lottery courier services into a single user experience.

Focusing on mobile may be key for DraftKings' brand in 2027, given that the industry's preference for mobile continues to expand. Even in New York, casino revenue from mobile sportsbooks totaled $168.5 million in August, down only 5% from 2025. By the end of the NFL season, DraftKings' audience of mobile-first visitors may portend its strategy and future place in the overall market.